Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it requires more technical knowledge than routine GTM and may present additional prices, it can cause greater precision and more trusted data
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to set up and less susceptible to ad blockers.
1. A lot more exact data
The traditional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This means that the data being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it should be.
Server-side monitoring is an extra safe choice that assists to bypass these restrictions, as it's loaded from your very own domain name and dealt with as first-party code, implying it's less likely to be influenced by advertisement blockers or other safety and security measures. This provides extra precise data and a more full image of individual journeys across networks.
Furthermore, this kind of tracking permits services to track conversions outside of the website, such as call and in-store sees, which can be tough for pixel-based tracking. This adaptability offers marketing professionals much more possession over the information they send, and makes it easier to abide by different data regulations. It's likewise a lot much less vulnerable to fraudulence, as it's harder for deceptive stars to control the system by altering the postback link.
2. Better control over information.
Server-side tracking allows services to collect and improve data before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketing experts make even more informed advertising and marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are put in website site visitors' browsers. These tracking codes are commonly blocked by advertisement blockers, which can result in information collection interruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like call and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is extra dependable for services looking for to adapt to these changes.
3. Less susceptible to fraudulence
Server-side tracking enables services to adjust information payloads before it reaches 3rd party endpoints, boosting security and privacy. This is especially crucial as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your website.
Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of customer journey analytics code on your website to gather data from users.
4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the web site's very own server, bypassing web internet browser constraints. This indicates that information gathered by the website/app is first sent to the server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the scope of information monitoring and provides organizations much more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to data obstacles brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also avoids the monitoring restrictions imposed by internet browsers and ad blockers.